Hey there, adventure enthusiasts, outdoor aficionados, and rugged wilderness types (or not)! Let's delve into a trend that's quietly reshaping the way we approach the great outdoors: "outsidey" is the new outdoorsy. That's right, bid adieu to the days of roughing it like a grizzled mountain man or a seasoned explorer. Today, it's all about embracing nature on our terms—preferably with a touch of style and quality. We're all about your choice to be “outsidey”. Nobody should be afraid to bring the comforts of home on the road!

Now, before you dust off your hiking boots and start waxing poetic about the serenity of nature, let's get real for a moment. How many of us use our fancy SUVs for off-roading adventures? Be honest now. Sure, we might have all-wheel-drive capabilities and rugged tires, but let's face it: most of the time, those babies are cruising the urban jungle rather than conquering untamed trails. And what about all that outdoor gear in our closets? You know the drill: high-performance jackets designed to withstand Arctic temperatures, hiking boots with enough grip to scale Everest, and backpacks with more pockets than anyone could ever need. Here we are, wearing them to the local coffee shop instead of embarking on epic wilderness expeditions. Today as a fashion-conscious urban dweller, you might be spotted wearing Carhartt.

Do we think you value the quality, reliability, and ruggedness? Sure, but we think you probably love that earthy-toned clothing more than its ability to survive intense manual labor! We’ve noticed that durable and timeless canvas popping up in some inspirational ways like this convertible messenger mat.

The Outsidey Trend 

Why is this ”outsidey” trend gaining momentum, you wonder? Well, it's simple. In today's fast-paced world, where we're constantly bombarded with screens and notifications, the call of the wild has never been stronger. We're craving a connection to nature, a chance to unplug and recharge in the great outdoors. There's just one important thing: we want to do it our way. None of this "surviving off the land" nonsense—bring on the WiFi in the wilderness, the hot showers in our travel vans, and the stylish gear that's both Instagram-worthy and practical. We unapologetically want to bring the comforts of home with us. We're talking about packing our favorite retinol cream and sunscreen inside our rugged backpacks. We’ve accepted that all those pockets, originally designed to house survival gear, work just as well to pack organic and gluten-free snacks along with a few natural chew toys for our pet.

We say, pack to feel comfortable! Bring your cozy silk eye mask for those camping adventures because beauty sleep is a must even under the stars. Throw in a modern Mexican blanket to keep the sand at bay during beach trips. Let's not forget about our furry friends. We've fallen in love with easy-wipe PVC leashes and collars to keep outdoor mud from making its way indoors, along with hemp cotton leashes that provide maximum comfort and control on endurance hikes. Because let's face it, our pets deserve to explore the great outdoors in style too.

A Message to the Outsideys 

So, whether you're a seasoned outdoor enthusiast or a city slicker looking to reconnect with nature, it's time to let go of the guilt and embrace your outsidey spirit. Life's too short to deny yourself the joys of reconnecting with nature, especially when you can do it in style and comfort.

Here's to living our best "outsidey" lives, one stylish adventure at a time! And remember, nobody should be afraid to bring the comforts of home on the road. Your dog deserves to be treated like royalty, even in the wilderness! And hey, don't forget to pack your retinol and sunscreen—because even outsidey folks need to protect their skin while adventuring in style.